Brand Lessons from Japan: How Travel Can Transform Your Business

On a recent visit to Tokyo, I was reminded of how much attention the Japanese place on the brand experience. Whether their actions were intended to bolster their brands or were merely a demonstration of cultural practices, the end result was the same. I was treated as an honored guest and given remarkable, memorable experiences at every turn.

Everything Communicates.  Business cards are given and received with both hands and an accompanying bow. They are not written upon or stuffed in a back pocket; they are reviewed and studied as a sign of respect. I became familiar with this